QUO VADIS - Game Development & Business conference

There are so many games launching every day that most are forgotten the next day. We all hope for a hit, but hope is not really a strategy. By deliberately designing your game to be a brand that stands out in the market - and has the potential to become a franchise - you can aim for immortality. As an added bonus, it can also increase short-term loyalty, make your marketing more effective and enable your company to do the kind of long-term planning that investors love.

Christian Fonnesbech will share the creative and business related foundations of building long-term brands and franchises - and discuss the arguments that investors love to hear.