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Monday, April 8 • 15:15 - 15:45
Who wants to live forever?

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There are so many games launching every day that most are forgotten the next day. We all hope for a hit, but hope is not really a strategy. By deliberately designing your game to be a brand that stands out in the market - and has the potential to become a franchise - you can aim for immortality. As an added bonus, it can also increase short-term loyalty, make your marketing more effective and enable your company to do the kind of long-term planning that investors love.

Christian Fonnesbech will share the creative and business related foundations of building long-term brands and franchises - and discuss the arguments that investors love to hear.

Speakers
avatar for Christian Fonnesbech

Christian Fonnesbech

Consultant / Head of IP Development, DDM / Nordisk Film
Christian Fonnesbech is an independent consultant at Digital Development Management - DDM. He is also Head of IP Development at Nordisk Film Games, which has invested in 6 indie game developers in the last 2 years. Nordisk Film Games is owned by Egmont, a Nordic media conglomerate... Read More →