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Monday, April 8 • 11:30 - 11:55
Navigating the Abyss: Driving User Acquisition to Success on your Mobile Apps

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Marketers today recognise the importance of driving user acquisition as a key strategy in their marketing efforts. Come join the Google Mobile Apps team as they explore best practices and tips and tricks to grow an app’s customer base in an automated marketing world. 

Speakers
avatar for Margaret Kuleta

Margaret Kuleta

Growth Manager Mobile Apps, Google
Margaret Kuleta is a regional Growth Manager at Google who helps high potential developers from Central and Eastern Europe scale their apps by providing user acquisition strategy and market insights. Previously Margaret worked with web products. Margaret attended the MBA program at... Read More →
avatar for Florian Ruhenstroth-Bauer

Florian Ruhenstroth-Bauer

Apps Partnerships Manager, Google
Florian is an App Partnerships Manager and is supporting app developers with their user acquisition and growth strategies. Whilst at Google, he has also supported app developers in the monetisation of their apps. Prior to joining Google, he worked on the Business Development of Uber... Read More →