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Tuesday, April 9 • 15:00 - 15:30
How to leverage monetization options in Messenger Games

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Since Facebook (1.3 bill.) and WeChat (1 bill.) opened their HTML5 gaming platforms for external developers in early 2018, Messenger Games have become the next big thing. The opportunity is massive: Developers have the chance to reach enormous pre-built communities. These users are already connected with each other, active on a daily basis and interested in playing games in principle. With all monetization options made available on Facebook Instant Games in 2018, the forecasted hot opportunity has now manifested itself. The major question is: How to generate sustainable revenue? In this talk, SOFTGAMES’ CEO & Co-Founder Alexander Krug will share some crucial learnings on how to optimize monetization using all available options.

avatar for Alexander Krug

Alexander Krug

Previously working at Yahoo!, Alexander is a serial games industry entrepreneur with more than 10 years of experience in making big things happen. He possesses excellent corporate strategy skills and is a person of proven ability to act as results-oriented leader who collaboratively... Read More →

Tuesday April 9, 2019 15:00 - 15:30 CEST
STAGE 1 (Kulturbrauerei Palais)