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Tuesday, April 9 • 10:55 - 11:20
Successfully marketing educational apps to three very different target groups

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You have been developing mobile games for many years and now you are taking the first step into the world of health care apps. With all your experience it should not be a big deal to develop and market this kind of apps successfully. Well, it IS a big deal, and Meister Cody, developer of the scientific dyslexia and dyscalculia training of the same name, had to come up with completely new approaches to address their different target groups: therapists, pediatrists, teachers as well as caring parents. Markus Schütze, CMO at Meister Cody, tells you about the challenges of convincing professionals that apps are not just a (free) form of entertainment but a reliable solution that helps them treat their patients.

Speakers
avatar for Markus Schütze

Markus Schütze

CMO, Meister Cody
Markus is Senior Marketing Manager for Meister Cody at Kaasa health GmbH. He has been part of the gaming industry since 2002. Markus worked in various marketing and product management positions at THQ, Eidos and EA before he decided to take the step into health games in 2015. Since... Read More →