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Monday, April 8 • 15:55 - 16:20
How to optimize decisions for your audience and make a narrative game perform on the F2P-market

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The market for narrative driven F2P games generated around 400 Million $ in revenues last year. And it is growing at an astounding speed. Releasing a game into this market is chance and challenge at the same time. Creating a solid story is only the first step. Adding beautiful graphics, the second. And the third is optimizing your premium decisions. Does this influence how to approach Live Operations? And if so in which way? This talk will help you find an answer to both of these questions.
How to approach this optimization? Which numbers should a game designer be looking for?

Speakers
avatar for Ulrike Küchler

Ulrike Küchler

Producer, Gamebook
Ulrike Küchler has started working in the media industry in 2003 and built a cross-industry background in the likes of games, entertainment, broadcasting and publishing. Her career is driven by one key challenge: how can we fuse storytelling and new technologies into fun and successful... Read More →
avatar for Nico Nowarra

Nico Nowarra

CBDO, Gamebook
Nico Nowarra has worked more than 20 years as journalist, writer and Business Developer. His track record includes numerous radio plays, games and talks. Beyond that he is a novelist and has published over 1000 articles. Nico has worked as a lecturer for storytelling, journalism and... Read More →