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HEALTH PLAY SUMMIT [clear filter]
Tuesday, April 9
 

10:30

Extensive - expensive: Things to pay attention to while developing evidence based apps in the field of transition medicine
During the development of a game app for the primary healthcare market that also acts as a medical device, there are plenty of pitfalls. Those are sometimes associated with very time- and money-consuming processes. This talk gives a quick overview of how this type of development differs from the classic computer game market, and why you need not only a lot of stamina but also a well-filled wallet.

Speakers
avatar for Marc Kamps

Marc Kamps

CEO & Founder, Birds & Trees
Marc Kamps is founder and CEO of Birds and Trees UG (haftungsbeschränkt) in Hamburg. After his training as a banker and several years working as a financial services provider, he switched to the games industry in 2012 and worked for InnoGames as the producer for the online multiplayer... Read More →


10:55

Successfully marketing educational apps to three very different target groups
You have been developing mobile games for many years and now you are taking the first step into the world of health care apps. With all your experience it should not be a big deal to develop and market this kind of apps successfully. Well, it IS a big deal, and Meister Cody, developer of the scientific dyslexia and dyscalculia training of the same name, had to come up with completely new approaches to address their different target groups: therapists, pediatrists, teachers as well as caring parents. Markus Schütze, CMO at Meister Cody, tells you about the challenges of convincing professionals that apps are not just a (free) form of entertainment but a reliable solution that helps them treat their patients.

Speakers
avatar for Markus Schütze

Markus Schütze

CMO, Meister Cody
Markus is Senior Marketing Manager for Meister Cody at Kaasa health GmbH. He has been part of the gaming industry since 2002. Markus worked in various marketing and product management positions at THQ, Eidos and EA before he decided to take the step into health games in 2015. Since... Read More →


11:20

Digital Health and Games
Digitization is key for Germany's largest health insurance. During his talk, Dr Schlobohm explains the strategic impact of digitization to the company, its products and services and especially the position and role of games.

Speakers
avatar for Dr. Markus Schlobohm

Dr. Markus Schlobohm

Head of Corporate Development, Techniker Krankenkasse
Since 2017 Dr. Schlobohm is Head of Corporate Development at Techniker Krankenkasse. His area of responsibility includes corporate strategy, analytics and digital office. Between 2002 and 2016 he held various management positions at the Lufthansa Group, his last position was as Managing... Read More →


11:45

The role of pharma in digital patient support
Support in coping with disease is today provided by numerous digital solutions, such as medication reminder or edutainment apps. As a pharmaceutical company, our role is to develop safe and effective medications and ensure optimal use of our treatments. We will present examples from the Pfizer Rare Disease Community how Pharma can support the patient journey with digital tools. 

Speakers
avatar for Nicole Schlautmann

Nicole Schlautmann

General Manager, Pfizer Pharma
Nicole Schlautmann, since 2016 General Manager of Pfizer Pharma GmbH is leading the Rare Disease business unit. Indications in this area include endocrinology, hemophilia, transplantation and neurology. The ongoing digitization and growing importance of e-health solutions inspires... Read More →
avatar for Maria Scham

Maria Scham

Digital Marketing Manager, Pfizer Pharma
Maria Scham has been Digital Marketing Manager at Pfizer since 2017. She is responsible for the "Rare Diseases" business unit, which focuses on endocrinology, hemophilia, transplantation and neurology. She develops the digital strategy for more than ten indications and thus shapes... Read More →


12:10

More than just a game - video games for the healthcare industry
This panel discussion will deepen the insights of the previous talks of how video games will be benefitial for the healthcare industry. Because we expect many questions coming from the auditorium, we are going to open up the discussion for a moderated ask me anything. For example: Why should you develop for the healthcare sector? What are interesting use cases and topics for medical professionals and patients? Can you bypass regulatory processes, and should you? Is the medical society ready to use games for treatment, and which domains are more open than others? Will insurance companies support the development?    

Moderators
avatar for Melek Balgün

Melek Balgün

esports/Web/TV/Event Host - Sports Reporter, Deutsche Welle, ARTE

Speakers
avatar for Marc Kamps

Marc Kamps

CEO & Founder, Birds & Trees
Marc Kamps is founder and CEO of Birds and Trees UG (haftungsbeschränkt) in Hamburg. After his training as a banker and several years working as a financial services provider, he switched to the games industry in 2012 and worked for InnoGames as the producer for the online multiplayer... Read More →
avatar for Nicole Schlautmann

Nicole Schlautmann

General Manager, Pfizer Pharma
Nicole Schlautmann, since 2016 General Manager of Pfizer Pharma GmbH is leading the Rare Disease business unit. Indications in this area include endocrinology, hemophilia, transplantation and neurology. The ongoing digitization and growing importance of e-health solutions inspires... Read More →