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MARKETING SUMMIT [clear filter]
Monday, April 8
 

10:30

Best Practices: How to use live streamers – during development, launch and in the long run
Everybody knows Ninja, Shroud,  DrDisRespect und Summit1g  . They are well established live streaming stars attracting millions of viewers and earning just as many dollars while doing so. But what about the hundreds of thousands other accounts on Twitch, Youtube Gaming and Mixer? Wouldn’t they work just as well as a canvas for your campaigns? This session explains how micro-influencers work in the realm of live streaming and how 10,000 streamers with 200 CCVs are just as good as 3 superstars with 50,000 CCVs. 

Speakers
avatar for Marc Fuehnen

Marc Fuehnen

Co-Founder / Developer / CEO, Loots
Marc was a long time coder in ad tech, before rethinking the way influencers monetize in live streaming. At loots, Marc and his team strive to alter the conventional cashflow and transform the live streaming landscape.


11:00

Influencer Marketing on YouTube: By the Numbers
Should you invest in influencer marketing or some other form of marketing? Do you have a sense about how successful your campaigns are? This talk will explore how to assess the value of sponsored influencer content and the role that it plays in the marketing mix.  


Speakers
avatar for David Kim

David Kim

Managing Director, Nevaly
David Kim is currently the Managing Director at nevaly, an influencer marketing agency that connects brands with gamers through strategic and creative solutions. Previously, David worked as a marketing executive for companies like Crytek, Fox, Vivendi, and Gravity. Over the course... Read More →


11:30

Navigating the Abyss: Driving User Acquisition to Success on your Mobile Apps
Marketers today recognise the importance of driving user acquisition as a key strategy in their marketing efforts. Come join the Google Mobile Apps team as they explore best practices and tips and tricks to grow an app’s customer base in an automated marketing world. 

Speakers
avatar for Margaret Kuleta

Margaret Kuleta

Growth Manager Mobile Apps, Google
Margaret Kuleta is a regional Growth Manager at Google who helps high potential developers from Central and Eastern Europe scale their apps by providing user acquisition strategy and market insights. Previously Margaret worked with web products. Margaret attended the MBA program at... Read More →
avatar for Florian Ruhenstroth-Bauer

Florian Ruhenstroth-Bauer

Apps Partnerships Manager, Google
Florian is an App Partnerships Manager and is supporting app developers with their user acquisition and growth strategies. Whilst at Google, he has also supported app developers in the monetisation of their apps. Prior to joining Google, he worked on the Business Development of Uber... Read More →


11:55

Design With Marketing in Mind
Most developers think of marketing as an entity completely separated from development, however I believe that you can have the idea of marketing in the back of your mind as you develop your game, as well as make design decisions that will lead to a better chance of your game standing out in the never-ending wave of games released constantly. From in-game GIF recording systems to horse genitalia shrinking in cold weathers acting as a great marketing tool, this talk will go through several examples of “Designing with Marketing in Mind!”.

Speakers
avatar for Nicolae Berbece

Nicolae Berbece

Founder, Those Awesome Guys
Nicolae Berbece is an indie game developer from VampireLand (Romania) and the designer of Move or Die, the friendship ruining party game. He founded his own company "Those Awesome Guys", where he teams up with developers from all over the world in order to create experimental & highly... Read More →


12:20

How to Build a Community for Your Kickstarter Project
The most important thing in every Kickstarter campaign is upfront commuity building. In this presentation you will learn why it is so important, get some insights into the latest stats from our Kickstarter community as well as some best practice tipps for campaign planning and execution. Time for questions and inputs from the audience is granted.

Speakers
avatar for Anya Combs

Anya Combs

Senior Games Outreach, Kickstarter
Anya Combs is the Senior Games Outreach person at Kickstarter. She has been in the digital games space for over a decade, overseeing multiple mobile and online titles launched for Nickelodeon & AddictingGames, and has worked with countless game creators launching successful projects... Read More →


12:45

It's getting personal - bring your game to market with the right data and charm
 Consumers not only have turned their back on being told what to buy from generic role models for everyone. They are also clustered into tiny splinter groups with all different habits and cultures. This is also true for video games reaching to out to fans of gazillion subgenres and playing habits. We discuss how to reach them even if you cannot spend  

Speakers
avatar for Anya Combs

Anya Combs

Senior Games Outreach, Kickstarter
Anya Combs is the Senior Games Outreach person at Kickstarter. She has been in the digital games space for over a decade, overseeing multiple mobile and online titles launched for Nickelodeon & AddictingGames, and has worked with countless game creators launching successful projects... Read More →
avatar for Marc Fuehnen

Marc Fuehnen

Co-Founder / Developer / CEO, Loots
Marc was a long time coder in ad tech, before rethinking the way influencers monetize in live streaming. At loots, Marc and his team strive to alter the conventional cashflow and transform the live streaming landscape.
avatar for David Kim

David Kim

Managing Director, Nevaly
David Kim is currently the Managing Director at nevaly, an influencer marketing agency that connects brands with gamers through strategic and creative solutions. Previously, David worked as a marketing executive for companies like Crytek, Fox, Vivendi, and Gravity. Over the course... Read More →