avatar for Dr. Sebastian Deterding

Dr. Sebastian Deterding

coding conduct
Founder & Principal Designer
Dr. Sebastian Deterding is a designer and researcher working on gameful and motivational design for human wellbeing. He is a reader at the Digital Creativity Labs at the University of York (UK), and has previously taught interaction and game design at Northeastern University (Boston, MA), Rochester Institute of Technology (Rochester, NY), among others. Founder and principal designer of the design agency coding conduct, he has created engaging experiences touching millions of users for clients including the BBC, BMW, Deutsche Telekom, KLM, and numerous startups. He has keynoted and presented at venues including CHI, Design and Emotion, GDC, Google, Lift, MIT Media Lab, IDEO, UX London, and Web Directions. He is founder of the Gamification Research Network, and co-editor of “The Gameful World” (MIT Press, 2015) and “Role-Playing Game Studies” (Routledge, 2018). He lives online at codingconduct.cc.