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Maria Scham

Pfizer Pharma
Digital Marketing Manager
Maria Scham has been Digital Marketing Manager at Pfizer since 2017. She is responsible for the "Rare Diseases" business unit, which focuses on endocrinology, hemophilia, transplantation and neurology. She develops the digital strategy for more than ten indications and thus shapes the communication with physicians as well as the service offer for patients and their relatives. Her main tasks include the development and promotion of patient and doctor websites, the implementation of e-mail and newsletter campaigns as well as the introduction and support of new media such as apps, desktop games, audio books or social media campaigns. The focus here is on creating awareness for the individual indications, providing information and education, promoting patient empowerment and networking with relevant centres.